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Saturday, February 14, 2009

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) :
Hello mates, i have written this post long back(May be 5months ago).But i didnt publish it. The main reason is that i have to give many outbound links for different websites. Due to this reason i delayed this post.At present I covered almost 50% of topics regarding seo and i thought this is the right time to publish this post so that i can give all outbound links to my Internal Pages.

What is Search Engine Optimization(SEO) ?
SEO is the technical method of implementation on a website and its internal pages in order to increase traffic and popularity of a site from search engines. SEO is the key for webmarketing which can target on Image search, Content, Flash, and for different search queries. The main objective of SEO is how search engine works and how does spiders crawls website. If you can able to fetch out the procedure of How spiders crawls web pages and how does search engine algorithm works then you are said to be an SEO expert. Many SEO companies works on these two questions. They work continuously on testing algorithms.

Basic SEO requires simple editing of content and HTML editing to increase site relevancy and this process removes barries from search engines indexing.The basic step of SEO is to index our content in all search engines. Search engine operation takes 5 steps to show results as you enter search query. These steps are Crawling the web, Scanning HTML source code, Indexing pages,Processing queries and ranking results. Search engines uses very rich algorithms which can perform millions of operations in a secs. Search engines gives much importance for Hyper links. Spiders or bots when they start scanning our web pages they look for hyper links.If they find any hyperlinks then they will enter into those pages and check whether that site’s content is relavent or not. These spiders can understand HTML language.When spiders start crawling web pages they crawl each and every word. If they find any hyperlink with nofollow attribute then they will not give any value to that site. This is how search engine algorithms are designed.

Remember that if any internal web page cannot be accessed from home page then it is likely that it will not be indexed by search engines.Sitemap is the answer which can solve this problem. And what search engines actually require is text on topic with high quality. This is the major and important factor on On-page optimization.And there are many On-page optimization factors which really needed for SEO work. Think what really visitors expect. Few usability tips that really helps in attracting visitors are Navigation, Design, Information and Architecture,Functionality and Accessibility and Lastly Content.

Elegant, high quality and impact design are the critical steps in gaining visitors for your site. If your site is not upto mark (low professional) it indirectly hurts the chances of gaining links and engendering trust in your visitors. As soon as a visitors looks your website the first impression goes to Website design.

Before starting any SEO work on your website make sure that you have eliminated all errors in your html pages.

1 comment:

  1. why dont you just tell us how to implement SEO in a blog site...just say it simply

    ReplyDelete