Ultimate 50 Points You Need to Check for Search Engine Optimisation (SEO)

1. Keyword analysis (still accurate? Where’s the tail?)

2. Site structure - new directions and re-modeling the old

3. Review all page titles

4. Overhaul meta descriptions (for click-through not SEO)

5. The copy equation - SEO vs Marketing

6. H tags and text formatting

7. Site speed - Load time optimization

8. Alt and title tags - don’t miss an opportunity

9. Internal links - where is the juice being sent

10. Internal link text - boost the link juice

11. Control the flow using “Nofollow”

12. Sitemaps page - more than just links

13. Create and/or update XML sitemaps

14. Check all Redirects are in place and working

15. Review flash - ensure its necessary and SEO friendly

16. Is your Robots.txt correct and up to date?

17. Clean URLs

18. SEO friendly 404 pages

19. Check graphic/image vs text usage

20. Best practice URL structure

21. Keep the code clean and compliant

22. Simplify with CSS23. Check for broken links regularly

24. Update all content on pages

25. Manage and control outbound linking

26. Check canocalization on URLs

27. Social bookmarking options on all pages

28. Start a blog (or commit to updating your current one regularly)

29. Semantics and SEO

30. Page/file sizes

31. Page theming

32. Navigation

33. Managing dynamic content

34. Check webmaster centers regularly

35. Write articles/content for other sites

36. Engage in online conversations

37. Claim your geo rankings with local business profiles

38. Create more SEO friendly videos (uploaded to the top video sites)

39. Add SEO friendly images to popular photo sites (with tags, categories)

40. Ensure links in top SEO directories (DMOZ, Yahoo! etc)

41. Seek authority links (.edu .gov etc)

42. Regular submission to new quality directories

43. Comment on relevant [blog] conversations more often

44. Ongoing natural link building plan

45. Encouraging favourable site behaviour

46. Claim my business/website/personal profiles in social communities

47. Lifestream your content (linking back of course)

48. Leverage vertical specific SEO opportunities to boost relevance

49. Google Searchwikify your website

50. Power up your press releases