Ad Network Selection - Tips & Tricks

How to choose an ad network?

Choosing an ad network requires some advice, knowledge from network website, and of course some experience. It is often recommended that you apply to more than one ad network and use them for sometime and feel the income potential from each network.The major advertising networks are reviewed in detail later. The keypoints to consider when choosing an ad network among those that have accepted yoursite are:

Advertising rates.
Ad types and formats.
Do they provide targeted advertisements?
Percentage of default ads.
Flexibility of contract.

CPM vs. CPC Campaigns

CPM is a type of advertising that pays per impression. For instance if the campaign states $10 CPM, you would be making $10.00 USD per thousand impressions, or 1 cent per ad view. CPC stands for cost per click, and payment is based on the number ofclicks delivered from your site. CPC payments do not depend on number of impressions.

From a publisher's point of view, all campaigns, even if it is not sold in CPM form, should be measured in CPM. For instance, one can measure a CPC campaign in virtual CPM. Based on the revenue generated, the equivalent CPM amount for this ad or campaign can be calculated. For example, if a site displays CPC ads at 25 cents per click,and the average click through rate (CTR) is 0.5% (5 clicks per 1000 impressions), the equivalent CPM rate is 5 x 25 cents = $1.25 CPM.
CPC campaigns are good for targeted ads such as those delivered by Google AdSense.These ads are relevant to the web page content and often related to the visitor's interest. Click through rates are usually high in these cases. However, some advertisers areclever enough to distribute their low CTR ads in CPC campaigns and high CTR ads inCPM campaigns. The result is that the advertiser benefits from the cheap exposure (branding)or cheap visitors, whereas, the publisher tend to lose from such campaigns.