SEO checklist-Edition IV

Blogspot SEO Checklist: The Practical Way to Improve Rankings - Third Checklist: Keywords in Internal links

This is one of the most influential search engine ranking factors. Google places much more emphasis on the keywords in links more than in other places. 

This can be done by using the keywords in the anchor text. In Google Blogger there are basically two approach that are important. 

First approach: Blog front page targeted keywords

It is important that all of your posts link to your front page. Using this setup will give the front page the highest number of internal links, so it becomes more important to rank for the selected front page targeted keywords only (not the ones targeted by your post).

Second approach: Actual post URLs keyword in the title

Long tail traffic goes to your post. This means that the post titles themselves are sets of keyword phrases for which someone may be searching in the search engines. For example, a post title might be a phrase such as “How to Record Audio using your Laptop." It is important that these phrases should be in hyperlinks and point to the actual post URL. This is in order for the post's URL to rank in Google, and not other URLs in your blog, or the blog front page which is common. 

Below I explain the tweaks you will need to make for each approach to work.

For the First approach

To make links point to the main page/front page of your blog from all URLs in the blog, you need to use the footer section of the classic blogger template.

Find the code in your blogger template and replace the information contained within

(colored red only) with your preferences.