Useful Adsense tips and tricks-2

Experiment With Layouts and Colors

There is no reason that you should use a single type of ad for your entire website, you can always experiment with different formats and colors, over a period of time to see which works out best.

Remember that blending your ads entirely with the theme will not give you higher clicks, so keep experimenting with the colors, keep it for a day or two and see how it performs, then over a week go over the data to see which format or color works better and stick with it for sometime.
That said, keep changing the formats every few months to try and see if anything else works better, in my experience I have lost earnings over my experiments a few times, but after a week I was able to start using a better performing format, which in the end made up for the loss, so don’t hesitate to experiment as its always going to be beneficial in the end.

Being stagnant is one reason why people earn less with AdSense, you don’t have any limits, so why not make full use of it.

On the other hand, if content ads are not working for you, try using link units, they tend to perform better in sidebars and under menus, so give it a shot.

I can’t say for sure which ad unit will perform better, or which type of ad will, but I can say that experimenting with ads will give you a better view of it, each website has different ads that perform differently and you can understand that by experimenting yourself, no so-called AdSense guide will help you determine that.

Don’t Overwhelm Your Readers With Ads

The above image is a pretty bad example of displaying ads to your readers, in the image I have blacked out the places where the content appear to conceal identity.

But as you can see the content is almost hidden between ads, from my research you are not only spoiling your CTR and eCPM, but are also driving away regular readers from your blog.
Based on the first and second points I listed, try and display targeted ads to your readers, rather than having a website full of ads and hard to spot content. Nevertheless it is up to you on how you display ads to readers.